wood flooring visited
Posted by Liu Yi over 6 months ago
differentiation led to brand differentiation. There are generally five major categories of floors: solid wood, composite, reinforced, cork, PVC, in more than 1,000 wood flooring brands, the main push a floor of the class may be missing. Bumping products is not terrible, terrible is to let go, all hit. The main product features the brand there,
but little. Nature flooring main hit 'natural, environmental protection' theme, creating a variety of similar products in the differentiation, but think of wood flooring visited the line under the store found that the overall environment of the wood floor product differentiation is rare, almost negligible Excluding. In the market, there is always a lot of
homogenization. So came the second differentiation model, the brand with products. The shift from product-centric to consumer-centric, which affects the user's mind through brand advocacy, affects the user's buying decision. Seize the user's mind, is to give the product a 'tease point', to tease people, the most important thing is to seize
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